Quick update: This story was written in 2022. Want to read more about the new PDX?
When Katie Poppe co-founded Blue Star Donuts in 2012, she didn't expect long lines to form outside the store almost every day. "I think maybe it was a case of ‘right time, right place,’" she says a decade on. Blue Star's signature pastries, which head pastry chef Stephanie Thornton adapted from French brioche, became Portland icons, and the brand rapidly expanded—including, in 2016, a stand in the Portland airport’s Clocktower Plaza.
That original stand closed in 2019, but Katie worked with the PDX concessions team to return to the airport in November 2021, selling donuts from a cart in Concourse E. We talked to Katie about what it’s like to operate a store in the airport, and what advice she’d have for other local businesses considering the move.
PDX: How was opening a stand at PDX different from your other locations?
We have a hub-and-spoke model. Our hub is our commissary kitchen, where we make everything, and then we deliver to our spokes. And so all the spokes can have smaller footprints. We don't need hoods, we don't need grease traps, or crazy electrical wiring, or anything like that. [Our PDX stands have not been] too difficult to design from a construction standpoint. But you do have to work within the parameters of travel schedules and federal regulations.
What kinds of support was the concessions team at PDX able to help with?
They were really responsive, explaining things and facilitating communication [when I didn't] know which department to contact. They were willing to go to bat for me, too, saying, we can come up with some kind of an agreement and modify some things on our end if you're willing to modify some things on your end. I felt trust and transparency.
What does it mean for you as a business to be at PDX?
One reason: Pride. It's nice to be a homegrown company, and to represent that at the airport. The exposure is off the charts. There have been a lot of opportunities for publicity. People have said, "Hey, I saw you at the airport. We'd really love to collaborate with you on this" or "Can I interview you?"
It's also guaranteed foot traffic. That's something you can't always say for food carts or even storefronts. They're subject to the whims of the weather, or people may not be in the mood for donuts that day. With the airport, there are flights coming every single day. There are people walking by the storefront every single day. You still have to have a good product, and it's not guaranteed revenue, but there is guaranteed foot traffic.
What advice would you have for other small businesses who are considering applying to open a spot at PDX?
Go into it with realistic expectations and realize that it is going to take a lot more work up front. But, if you're playing the long game, it will absolutely pay off. It just depends on what your goals are for your company. If one of those goals is national exposure, this is the right move.
Want to open your next location at PDX? Talk to us.
Tom Strong - Chief Executive Officer, Skokomish Indian Tribe, Skokomish Washington
"We're foresters in that we're stewards," says Tom Strong, Chief Executive Officer of the Skokomish Indian Tribe, which manages 2,000 acres of Washington forests for its 800 tribal members. "We're not cutting and planting, seeking to develop our lands into a commodity. Instead, we're doing it to restore the forest."
Over the past 100 years, the two dams on the North Fork Skokomish River have had a major impact on the entire ecosystem of Skokomish land. "We want to restore the entire Hood Canal watershed," Tom says. The forests are just one part.
Selling wood from Douglas fir trees the tribe selectively thinned will help fund this restoration. "We don't have an endless amount of money," Tom says. "But we would like to think we've got an endless amount of time."
Ben Hayes - Co-owner, Hyla Woods, Cherry Grove, Oregon
Ben Hayes is a sixth-generation forester who manages Hyla Woods, outside Cherry Grove, Oregon, with his father, Peter. He is also a sustainable-forestry consultant. At Hyla Woods, the Hayes experiment with selective thinning and patch cutting, instead of clear-cutting, to foster diversity of tree species, ages, and sizes.
"When you look 100 years out, having greater complexity in terms of species and the structure of the forest, you can increase the forest's resilience in the face of extreme weather and drought," he says.
"We're working toward a model of forestry that you could practice for the perpetual future,” Ben says. “It's a model that lifts up both rural and urban communities and the ecosystems we rely on."
Richard and Ann Hanschu - Owners, Doneen, Forest Grove, Oregon
Ann Hanschu's father first bought land outside Forest Grove, Oregon, in 1956. Ann grew up trailing her father around the forest, learning from him. The Hanschus now have three children, four grandchildren, and five great-grandchildren.
Richard says, "We're planting trees that our grandchildren will see the profits from — not even our children. It's long-range thinking."
"A lot of the timber is older,” Ann adds. “We're laddering it with trees of different age groups — some 30-40 years old, some 10-20 years old — so the land can continue to produce a sustainable amount of wood."
Herman Flamenco - Central Cascades Conservation Forester, The Nature Conservancy, Cle Elum, Washington
"We know historically that the stands we're working on were overstocked," says Herman Flamenco, Central Cascades conservation forester for the Nature Conservancy, of the 50,000 acres outside Cle Elum, Washington, the organization manages. Thinning the trees welcomes in light and biodiversity.
Some loggers in the region worry that this low-impact approach to forestry yields less lumber, and less profit, than clear-cutting. One local outfit took on this labor-intensive challenge, selectively harvesting Doug fir trees from steep slopes.
"Western Washington is wetter. In our dry climate, there's less moisture and increased fire risk," Herman says. "As we look at climate change, it's just going to get dryer. We want to make sure we can keep our forests around."
In the 1950s, back when people wore fancy hats to the airport, PDX’s main terminal had brown terrazzo floors.
By the 1970s, blue carpet sporting the old Port of Portland logo replaced the terrazzo. The airport was so concerned about keeping the carpet clean that we banned gum-chewing indoors.
In the 1980s, PDX replaced the ski-chalet paneling in the Clocktower Plaza with high ceilings and skylights, but kept the blue carpet.
SRG Partnership, a Portland-based architecture firm, designed the pattern for the now-iconic carpet on the layout of the airport runways.
The Clocktower Plaza, post-1988, with the iconic carpet.
The Clocktower Plaza (before its demolition in 2021-22) with the new carpet.
The flexible interior spaces were designed with the future of travel in mind — and to give you plenty of comfortable spots to recharge before your next flight.
Two permanent installations from acclaimed contemporary artist Jacob Hashimoto hang like clouds above the concourse’s common areas.
Shops and restaurants are clustered together like city blocks, with a pedestrian-friendly scale and lots of room to spread out.
PDX’s swanky new bar, Juliett, honors women in aviation with mid-20th-century style, top-class cocktails, and local wines and beers.
Sky-high windows fill the interior with daylight while maximizing the concourse extension’s energy efficiency.
At the east end of the concourse, a wall of windows opens up this epic view of Mt. Hood, where you’ll definitely want to pose for a photo before takeoff.
The Concourse E extension project is the dedicated home for Southwest Airlines at PDX, with six new gates.
Remember the view of Mt. Hood on Concourse E? It’s coming back, brighter than ever.
Tillamook’s menu includes the best of the classics with fried cheese curds and a signature grilled cheese.
Calliope takes its name from one of Oregon’s native hummingbirds and showcases creative and playful keepsakes.
Grab your favorite book, magazine or newspaper at Your Northwest Travel Mart.
Concourse B's 38-foot-high ceilings and 6,900 square feet of windows don't just let light in. They let you watch the airport in action. "I think this airport gave us a chance to celebrate the romance of flight," says Gene Sandoval of ZGF, the architecture firm that designed the new concourse.
ZGF Architects was inspired to bring the Pacific Northwest’s natural world indoors. You can contemplate the plants hanging from the ceiling and the Oregon white-oak walls as you relax in B’s comfy new seats. (Bonus: More power adapters!)
RYAN! Feddersen’s art installation, which fills the concourse, is made up of three interconnected pieces. The “Sentinel” landscapes and abstract “Habitat Tiles” are pictured here.
RYAN! is an enrolled member of the Confederated Tribes of the Colville Reservation. She draws inspiration from the region’s traditions and landscape for these pieces, which include the gently rolling “Cloud Walk” overhead.
Nicole and David Mouton, in partnership with HMSHost, opened an outpost of Portland’s beloved Screen Door Restaurant on Concourse B. Find Screen Door’s legendary fried chicken and waffles here from breakfast until dinnertime.
Sam and Nick Purvis, the brothers behind Good Coffee, source fresh coffee beans and teas from all over the world. Pick up a pastry or a bag of beans, too!
Our new rental car center opened in November 2021.
All rental car brands are now on-site at PDX – no more shuttles to pick up your car.
Perez Westbrooks' colorful digital mural celebrates Northwest flora.
Ben Butler's swirling wood sculpture is made from reclaimed Douglas fir.
The new facility also adds 30 ADA parking spots, more than 30 electric vehicle charging stations, and 2,200 long-term parking spaces to the airport.
Adding more lanes to our new, relocated exit toll plaza helps you leave PDX more quickly.
Every design decision we make is about keeping the heart and soul of PDX intact. You’ll see homages to all the things you love about our city and region in the new airport designs.
You’ll notice subtle nods to the Pacific Northwest landscape throughout the space. Natural light, living trees, and native Oregon foliage may give you the feeling of walking through a park.
The new terminal’s wooden ceiling, made from sustainably grown, local Doug fir, might remind you of daylight filtering through forest canopies.
This will be your new view when entering the spacious ticket lobby at PDX. The nine-acre wood roof is so distinctive you’ll be able to spot it from the air.
The ripples and currents of pristine Northwest rivers inspired the new terminal’s curvy profile.
Expanding the heart of PDX creates more space for our beloved local shops and restaurants — not to mention local humans (and visitors, too).